LBU Volleyball Society
2025
The Brief
This third-year university project focused on creating an advanced motion graphics piece intended for a broadcast-style context. The brief involved designing a set of thematically linked visual elements which were first developed as static graphics before being animated into a final motion sequence. The project explored how movement, timing, and visual composition can be used to make content more engaging and visually impactful. Using a range of animation and manipulation tools, the aim was to produce a polished and dynamic final piece while experimenting with different techniques and styles. The project also included research and development work, documenting the design process and the creative decisions made throughout production.
Software used:
My Creative Process
The following sections outline the research, planning, and development process:
1. Understanding My Client
For this brief, I worked with the Leeds Beckett University Volleyball Society to create two promotional videos for their social media platforms. In the initial stages of the project, I focused on understanding the society’s goals and what they wanted the videos to achieve. They expressed that they wanted the content to reflect the fast-paced and energetic nature of volleyball, while also helping to promote the club to both potential supporters and new members.
2. Finalising ideas
Based on this, I began thinking about how the videos could capture the intensity of the sport, the team atmosphere, and the excitement of match play. To reflect this energy, I decided to take a multimedia approach to the motion graphics, combining different techniques and visual styles. This approach allowed the videos to feel more dynamic and engaging, using fast-paced editing and strong visuals to quickly capture viewers’ attention, which is especially important for social media content.
3. Sports Promos Research
4. Multimedia Style Research
5. Experimenting
I began by experimenting with both photography and videography, focusing on positioning myself effectively around the court to capture dynamic action shots. I explored the use of video alongside burst photography to evaluate which method worked best in different situations and for various player movements. This process helped me understand how to combine footage with graphics and multimedia techniques to enhance the overall quality and impact of the final content. Furthermore, I then experimented with a range of multimedia techniques, incorporating elements such as illustrations, filters, paper textures, and speed ramping to enhance the visual style and create a more engaging and dynamic final piece.
6. Prototyping
After gathering my content and completing my experimentation, I created a prototype to present to the Leeds Beckett Volleyball Society as a proof of concept and to gather feedback. Through this process, I was able to identify strengths in my approach, as well as areas that required improvement, such as pacing, visual clarity, and the effectiveness of certain multimedia elements. This stage helped me test my ideas in practice and see how well my techniques worked together, allowing me to refine my approach and identify the most effective methods to use in my final product.
7. Development
To successfully achieve my brief, I used a range of techniques to create advanced motion graphics suitable for broadcasting. In producing my two volleyball promotional videos, I incorporated speed ramping and motion tracking to help the viewer follow the movement of play and better capture the fast-paced nature of the sport. I also used dynamic transitions to build energy and reflect the intensity of the game. Additionally, I applied a variety of multimedia techniques, including rotoscoping and illustration, to introduce paper textures around the subject, creating depth, layering, and greater visual impact.
